To create this campaign, I started off with a mood board where I put my main ideas and color themes. A concise theme and visual strategy is important to get across your important message.

I began brainstorming different creative concepts that incorporated everyday, recognizable symbols.

I brought my mood board to life by creating a series of posters that advertised the cause in a captivating and attractive fashion.

In the pamphlet I created, the viewer is first met with the message “Our Plan”, when the viewer opens the pamphlet it reads “Our Planet Needs Us”. This design is compelling and asks the viewer to engage to complete the message.