https://www.chayaross.com/design daily 0.75 2016-04-06 https://www.chayaross.com/branding daily 0.75 2020-01-12 https://images.squarespace-cdn.com/content/v1/5d01be242a8b820001df7266/1560835662099-D3Y1EQHRRKKI935J4HVZ/Artboard+1.png branding - Brand Logo Less is more when it comes to a comprehensive, attractive logo. Smooth lines and clean fonts can be very impactful. https://images.squarespace-cdn.com/content/v1/5d01be242a8b820001df7266/1560835662099-D3Y1EQHRRKKI935J4HVZ/Artboard+1.png branding - Brand Logo Less is more when it comes to a comprehensive, attractive logo. Smooth lines and clean fonts can be very impactful. https://images.squarespace-cdn.com/content/v1/5d01be242a8b820001df7266/1560835685905-FAYQIZD205YGFSCLK8LH/Artboard+2.png branding - Brand Style Guide A personalized logo along with branding treatment are important factors when setting the foundation of your brand. Your branding should match the quality of your business and create your visual identity. https://images.squarespace-cdn.com/content/v1/5d01be242a8b820001df7266/1560826747047-G983RH2BS5FIXX2QPTDE/StarePosterMockupo.jpg branding This is the image caption — use this space to describe the image above https://images.squarespace-cdn.com/content/v1/5d01be242a8b820001df7266/1560835684536-PI7E1JZ6C5C6QC2793FA/Artboard+4.png branding - Business Cards Business cards are the first impression of your brand. It is important that your card is attractive and captures the attention of your prospect. https://images.squarespace-cdn.com/content/v1/5d01be242a8b820001df7266/1560835680248-SWXK79YL3VG6VXX0SB7R/Artboard+3.png branding - Personalized Resume Even your resume should be on-brand and leave a lasting impression. https://images.squarespace-cdn.com/content/v1/5d01be242a8b820001df7266/1560835687864-6DWFW692GCH0QZFHCR8G/Artboard+5.png branding - Social Media Social media is one of the most effective tools to market your brand. Make your page stand out of the crowd with quality images and designs. https://www.chayaross.com/humpty-dumpty daily 0.75 2020-01-12 https://images.squarespace-cdn.com/content/v1/5d01be242a8b820001df7266/1560826378945-SQRR6LBPGSCJRYNLXB7C/HumptyCoverMockup.jpg Humpty Dumpty https://images.squarespace-cdn.com/content/v1/5d01be242a8b820001df7266/1560829891897-G5IO9L12EAXS7BFJBSEP/Artboard+2.png Humpty Dumpty In this projected, I created watercolor paintings that I collaged to make settings and characters for the children’s folk story Humpty Dumpty. https://images.squarespace-cdn.com/content/v1/5d01be242a8b820001df7266/1560829892376-RS942GN89A566OMAYKAV/Artboard+3.png Humpty Dumpty Setting and character were the main components to tell this story. I focused on shifts in scale and point of view - focusing on the protagonist’s side of the story. https://images.squarespace-cdn.com/content/v1/5d01be242a8b820001df7266/1560829892979-SREVNY24Z6HYVQR1Y5BH/Artboard+4.png Humpty Dumpty I incorporated historic text relevant to the story into the imagery to really bring the story to life. https://images.squarespace-cdn.com/content/v1/5d01be242a8b820001df7266/1560829892967-QU4D4KA5LCGIQ8HEQ7KC/Artboard+5.png Humpty Dumpty https://www.chayaross.com/posters daily 0.75 2019-07-18 https://images.squarespace-cdn.com/content/v1/5d01be242a8b820001df7266/1563493870753-GLFC2IUGKVTKM2KRTK4L/PostersMockupArtboard+3.jpg Posters https://images.squarespace-cdn.com/content/v1/5d01be242a8b820001df7266/1560826904455-IF38AGA47KDGU3GBSWN5/DitchDisposablesPosterMockup.jpg Posters https://images.squarespace-cdn.com/content/v1/5d01be242a8b820001df7266/1563493822595-1HZQK6HB02FYKP9O2NTV/PostersMockupArtboard+1.jpg Posters https://images.squarespace-cdn.com/content/v1/5d01be242a8b820001df7266/1563493822637-WSRUI9621K7EG7SMBQMC/PostersMockupArtboard+2.jpg Posters https://images.squarespace-cdn.com/content/v1/5d01be242a8b820001df7266/1563493823146-82BUMVNBDJOGH2MMKO7I/PostersMockupArtboard+3.jpg Posters https://www.chayaross.com/aten daily 0.75 2020-01-12 https://images.squarespace-cdn.com/content/v1/5d01be242a8b820001df7266/1563494078384-5IL3I09IL2JLY5FC4LIA/AtenMockupArtboard+2.jpg ATÉN https://images.squarespace-cdn.com/content/v1/5d01be242a8b820001df7266/1560871958848-WC2ADE5III4MC40H0XPA/Artboard+1.png ATÉN - Gallery Title Wall As part of my Exhibition Design class, I produced the name of the show. As a college of Jewish women, I wanted to show that pride in the art and the name of the gallery show. I chose ATÈN: the feminine, plural word “you” in Hebrew. https://images.squarespace-cdn.com/content/v1/5d01be242a8b820001df7266/1563494001856-9OVABVDB57IG3PSM6RVB/AtenMockupArtboard+2.jpg ATÉN - Event Logo A compelling logo is imperative to a successful event. The logo my team and I created showed the Hebrew word in graphic brushstrokes. This created a formal and creative identity for the show. It was used for advertising, decor, and take-aways. https://images.squarespace-cdn.com/content/v1/5d01be242a8b820001df7266/1563494001839-0A50LYVKTQM5OWHMSSAC/AtenMockupArtboard+4.jpg ATÉN - Elevations and Layout Process I incorporated this style by planning where the strokes would be placed while working on the scaling and elevations of the gallery. Being a painter, I hand-painted the strokes onto the walls and brought my vision to life. https://images.squarespace-cdn.com/content/v1/5d01be242a8b820001df7266/1560871984918-GSZDYCZRP3KT2F6LZW1U/Artboard+3.png ATÉN - Gallery Description It’s important to understand the mission and purpose of the show before absorbing the artwork. This gives the show a deeper meaning and helps the viewers have a more substational art experience. https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1471239560563-IID8OOPOUVRWK5CZD27Q/artesia-tub-color.jpg ATÉN https://www.chayaross.com/journey-book daily 0.75 2020-01-12 https://images.squarespace-cdn.com/content/v1/5d01be242a8b820001df7266/1560826196940-JGAGKAEBATPJU762Y28H/LondonBookCover.jpg Journey Book https://images.squarespace-cdn.com/content/v1/5d01be242a8b820001df7266/1563493936836-UYP0S6544FMQ0NYTUAAO/LondonBookMockupArtboard+1.jpg Journey Book After a trip to London, I combined my photography and graphic design skills into one project. https://images.squarespace-cdn.com/content/v1/5d01be242a8b820001df7266/1563493936837-WJFRCYYAMS6GY3NG5N6V/LondonBookMockupArtboard+2.jpg Journey Book https://images.squarespace-cdn.com/content/v1/5d01be242a8b820001df7266/1563493937051-LXZRNQ0MNJJHHTUH6JE8/LondonBookMockupArtboard+3.jpg Journey Book With the use of Lightroom, Photoshop, InDesign and Illustrator - I compiled a visually compelling sequential book. https://images.squarespace-cdn.com/content/v1/5d01be242a8b820001df7266/1563493937054-X2U9874VWFGZU2NLDNIU/LondonBookMockupArtboard+4.jpg Journey Book https://images.squarespace-cdn.com/content/v1/5d01be242a8b820001df7266/1563493931642-W4U8K3NIO0WQU2CEM8M3/LondonBookMockupArtboard+5.jpg Journey Book Black and white photography and subtle pops of color brought my vision of the city to life. https://www.chayaross.com/visual-narrative daily 0.75 2019-12-04 https://images.squarespace-cdn.com/content/v1/5d01be242a8b820001df7266/1563497551681-DYVAMAT88S7NZ8V9YSYL/DigitalNarrativeMockupArtboard+4.jpg Visual Narrative https://images.squarespace-cdn.com/content/v1/5d01be242a8b820001df7266/1575313838595-FGKKBZWLA3TEISFKKV9G/Artboard+1.jpg Visual Narrative - Self Portraits I started this project by taking a series of self portraits against a white background. The white background created even light and a clean canvas for the next step in the process. https://images.squarespace-cdn.com/content/v1/5d01be242a8b820001df7266/1563497527270-AZSF8LKDASLND6WIHBQB/DigitalNarrativeMockupArtboard+2.jpg Visual Narrative - Layering In Photoshop I then layered the images in Photoshop and adjusted the opacity and contrast. https://images.squarespace-cdn.com/content/v1/5d01be242a8b820001df7266/1563497526667-V9SXA8GMQXHOKUJLZN83/DigitalNarrativeMockupArtboard+3.jpg Visual Narrative - The Design Process I experimented with different styles until I settled on the image that spoke to me and represented my image. https://images.squarespace-cdn.com/content/v1/5d01be242a8b820001df7266/1563497527278-RYK5OPLDU6RCEJLA09B8/DigitalNarrativeMockupArtboard+4.jpg Visual Narrative - Final Posters My creative eye and love of photography and graphic design are shown in these posters. https://www.chayaross.com/ditch-disposables daily 0.75 2020-01-12 https://images.squarespace-cdn.com/content/v1/5d01be242a8b820001df7266/1563493786330-XMXKSDGD7OANDHINVSBE/DitchDisposablesMockupArtboard+4.jpg Ditch Disposables https://images.squarespace-cdn.com/content/v1/5d01be242a8b820001df7266/1563493743778-JU94H04RX81CY1M63Y7X/DitchDisposablesMockupArtboard+1.jpg Ditch Disposables - Mood Board To create this campaign, I started off with a mood board where I put my main ideas and color themes. A concise theme and visual strategy is important to get across your important message. https://images.squarespace-cdn.com/content/v1/5d01be242a8b820001df7266/1563493753050-7AWH80U96D7O187CCGBH/DitchDisposablesMockupArtboard+2.jpg Ditch Disposables - Visual Concept Development I began brainstorming different creative concepts that incorporated everyday, recognizable symbols. https://images.squarespace-cdn.com/content/v1/5d01be242a8b820001df7266/1563493758908-CXHJHIWIV53QQW7YA8YU/DitchDisposablesMockupArtboard+4.jpg Ditch Disposables - Posters I brought my mood board to life by creating a series of posters that advertised the cause in a captivating and attractive fashion. https://images.squarespace-cdn.com/content/v1/5d01be242a8b820001df7266/1563493758844-TG04A4F1DI9NJCJ8RXG9/DitchDisposablesMockupArtboard+3.jpg Ditch Disposables - Campaign Pamphlet In the pamphlet I created, the viewer is first met with the message “Our Plan”, when the viewer opens the pamphlet it reads “Our Planet Needs Us”. This design is compelling and asks the viewer to engage to complete the message. https://www.chayaross.com/canvas daily 0.75 2022-05-26 https://images.squarespace-cdn.com/content/v1/5d01be242a8b820001df7266/1653591731847-1PLZFSAR10BNBSQO8SI5/Kotel+Sunrise.jpg CANVAS https://images.squarespace-cdn.com/content/v1/5d01be242a8b820001df7266/1653591731847-1PLZFSAR10BNBSQO8SI5/Kotel+Sunrise.jpg CANVAS https://images.squarespace-cdn.com/content/v1/5d01be242a8b820001df7266/1653522959408-YVE3QBJMZ7AJG5U3W11Q/image-asset.jpg CANVAS https://images.squarespace-cdn.com/content/v1/5d01be242a8b820001df7266/1653591698011-1AZJGETTFF0QFDUJG43C/image-asset1.jpg CANVAS https://images.squarespace-cdn.com/content/v1/5d01be242a8b820001df7266/1653591725540-YU3HPYV83QNZ7OHQ1ALK/Jared+Davening.jpg CANVAS https://images.squarespace-cdn.com/content/v1/5d01be242a8b820001df7266/1653591728481-LNJ7G2Z8354KSQZKZZ33/Kotel+Sunset.jpg CANVAS https://www.chayaross.com/welcome daily 0.75 2022-04-13 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